About this role
Stock Group is a Danish FMCG distributor with a growing portfolio of celebrity chef brands across Northern Europe. We are expanding into Netherlands and are looking for a Key Account Manager to build and own our commercial presence in the market.
Our flagship brand in the Netherlands is Herman den Blijker — a product line developed, owned and distributed by Stock Group, with Herman as the face of the brand. Herman is one of the most recognisable names in Dutch food culture, known from programmes such as Herrie in de Keuken and Hermans Helden, with a Michelin-starred background and a loyal consumer following.
You will be based at our headquarters in Vejle, Denmark, with regular travel to Netherlands. We are open to candidates based in the Netherlands if the profile is right, but our strong preference is for someone based in Vejle who thrives working across borders.
Reporting directly to the Head of Sales, you will work closely with a tight-knit KAM team that has built this model from the ground up.
What you will be doing
Building and managing key account relationships with retail chains, grocery buyers, and trade partners in Netherlands
Driving sell-in of our brand portfolio — presenting ranges, negotiating listings, and following up on performance
Planning and executing in-store activations, promotions, and trade marketing initiatives
Tracking market dynamics, competitor activity, and customer needs — feeding insights back to the team in Vejle
Travelling regularly to Netherlands to meet buyers, visit stores, and attend relevant trade events
Working closely with colleagues across sales, marketing, and supply chain in Denmark
The brands you will work with
In the Netherlands, you will be selling the Herman den Blijker brand — Stock Group's own product line built around one of Holland's most beloved TV chefs. The range covers PFAS-free hybrid cookware, knives, and kitchen essentials. Strong consumer recognition, a compelling brand story, and a product lineup that belongs in every major retail chain in the market.
Our chef brands are built on strong TV personalities, high consumer recognition, and product ranges covering hybrid cookware, knives, airfryers, kitchen appliances and accessories. Your job is to get them listed, activated, and selling.
Who we are looking for
We are looking for a commercially driven KAM with genuine FMCG experience — someone who knows how to open doors, build relationships with buyers, and drive sell-through on the shelf.
FMCG/retail experience. You have worked in sales, KAM, or trade marketing — ideally with exposure to grocery, electronics retail, or housewares.
Strong communicator. You are confident presenting to buyers, negotiating terms, and building rapport at all levels of a retail organisation.
Self-starter. You take ownership of your market without needing daily supervision — but you know when to bring the team in.
Language skills. Fluent English required. Netherlands language skills are a significant advantage.
Comfortable with travel. The role involves regular visits to Netherlands to meet buyers, visit stores, and attend relevant trade events.
A brand with proven demand — before you walk in the door
Behind every brand in our portfolio sits Stock Group's full commercial engine. We develop the products, manage logistics, and operate dedicated direct-to-consumer ecom shops — running in the chef's name, in their market, already selling.
In the Netherlands, the Herman den Blijker ecom shop is live and trading. When you sit down with a retail buyer, you are not asking them to take a chance on an unknown brand. You are showing them real consumer data, an existing customer base, and a brand their shoppers already know and buy online.
Your job is to take what works in ecom and bring it into retail. The groundwork is done — the opportunity is to scale it.
What we offer
A strong and growing portfolio of celebrity chef brands with genuine consumer pull
A Denmark-based role — work from our Vejle HQ with a team that has three years of market experience to draw on
Full support from marketing, supply chain, and finance — you sell, we back you up
Real ownership of your market from day one
Competitive salary, travel budget, and benefits package
How to apply
Send your CV and a brief cover note. Tell us why you are the right person to build our presence in Netherlands. For questions, contact Head of Sales Steffan Voss at: steffan@stockgroup.dk or +45 81 37 67 47
We review applications on a rolling basis — don't wait.
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